New Paleah Millers — KES 300M in 5 Months from Launch
New Paleah was a new market entrant with no brand recognition in a category dominated by established players. In 5 months the brand generated $3 million in revenue from launch. New Paleah became East Africa's most talked-about new consumer brand within 90 days of launch.
Revenue in 5 months
USD0M+
#1
East African Brand of the Year 2025
LOGISTICS & SUPPLY CHAIN
Mapping Logistics
The challenge with this domestic logistics company was growth ceiling due to limited geographic reach and no structured marketing system. The result of our collaboration was 13x revenue growth in one year through East and Central African market expansion.
Revenue growth in 1 year
0x
Markets Entered
0+
HOSPITALITY & E-COMMERCE
Hotel Boulevard & Whoop E-commerce
Hotel Boulevard had poor digital presence despite established physical brand. Whoop had existing digital presence generating traffic but not revenue. In 120 days, the hotel achieved 150x lead generation growth and 4x revenue boost through targeted campaign architecture.
Lead Generation Growth in 120 Days
0x
Revenue Boost
0x
EVENTS & STARTUP ECOSYSTEM
Nairobi Startup Summit (NSS)
With Victor's expertise, he led building a flagship East African startup event from scratch and generate commercial sustainability which resulted to over $1 million in economic activity. NSS was established as East Africa's premier SME and startup summit.